B2B revenue systems · since 2019

We build and run your revenue system.

Outbound, paid media, the sales team, and the AI that manages it. One firm, measured every night.

Ben designs the system. Claude and the stack run it every night.

Tonight's run ·Claude
02:00RevyOps · 1,465 signals scored02:06Instantly · 412 emails queued for 7:30 CT02:11HeyReach · 96 LinkedIn steps scheduled02:14Claude · 62 calls audited, 1 rep flagged02:20Meta ads · version B moved to 80% of budget02:26Google Tag Manager · 3 conversion tags checked02:31Claude · 140 leads allocated across 4 reps02:40Lovable · landing page v4 published06:00Morning report sent to Ben
Teams we've helped
Wellsite NavigatorSOURCE ENERGYShaleplays Media
4.9102 reviews
100+Teams since 2019
1,300+In our private communityPrivate community
1,000+In our Slack communitiesSlack communities
The problem

Revenue systems are hard to build. The people to run them are harder to find.

Too many moving parts.

Lists, data, ads, CRM, sequences and reps. Most companies hire five specialists and still have gaps.

Good operators are rare.

People who can run outbound, media and a sales floor well are expensive and seldom stay.

Nobody sees the whole picture.

Each tool and vendor reports its own numbers, so no one can say what drove revenue.

What we run

One operator, one AI, and the whole stack.

Ben designs every practice and owns the result. Claude and the stack do the nightly work, so you get senior judgment with the output of a much larger team.

01

Outbound

We define your ICP, score every account for fit and source a fresh list every night. Email, LinkedIn and calling run as one campaign.

  • ICP and fit scoring
  • Nightly list sourcing
  • Lead pools and recycling
The operator
Ben Reedwith Claude
Ben + ClaudeBen sets the ICP and message. Claude sources and scores nightly.
RevyOpsInstantlyHeyReach
Overnight · sourcing
348
fit-scored accounts added to your CRM

02

Paid acquisition

We buy media on Meta, Google and Apple Search Ads and run every test to significance. Each dollar has a line to a meeting or a sale.

  • Meta, Google and Apple Search Ads
  • A/B tests run to significance
  • Attribution across GA4, AppsFlyer, Amplitude and UTMs
The operator
Ben Reedwith Claude
Ben + ClaudeBen sets budgets and tests. Claude reads results every day.
Meta adsLovableTag Manager
This month · cost per meeting
−27%
after version B won its test

03

The sales team

We hire your reps, train them on Ben's 12-step B2B pitch method and coach their calls. Every rep knows the KPIs they are measured on.

  • Hiring and SDR management
  • The 12-step B2B pitch method
  • Call coaching and KPIs
The operator
Ben Reedwith Claude
Ben + ClaudeBen hires and coaches. Claude scores every call.
RevyOpsClaude
This week · per rep
14
meetings per rep, up from 9

04

AI sales management

An AI sales manager audits every rep's day, coaches calls, rates every meeting booked and allocates leads. Every night, with a report by morning.

  • Nightly audit of every rep
  • Every meeting booked, rated
  • Lead allocation by performance
The operator
Ben Reedwith Claude
Ben + ClaudeClaude audits every rep. Ben acts on the morning report.
ClaudeSDR BSRevyOps
Last night · AI audit
62
calls reviewed, 1 rep flagged for coaching

05

Revenue ops and data

We build your CRM so each person has one record, scored and attributed. Reports show what turned into revenue and what did not.

  • CRM build
  • One record per person
  • Scoring, attribution and reporting
The operator
Ben Reedwith Claude
Ben + ClaudeBen designs the data model. Claude keeps it clean.
RevyOpsTag ManagerClaude
This quarter · clean data
4,812
duplicate records merged into one each

Cards show example data

How it works

Audit, build, run.

Three steps, in order. Most teams start with the audit.

  1. 01 · Current step

    Audit

    Two weeks. We grade every input: list, data, message, reps, stack.

    Led by Ben
    Audit scorecardWeek 2
    ListB−DataCMessageBRepsDStackB+
  2. 02

    Build

    We build the system on your CRM and tools, and write it down.

    Ben and Claude, on your stack
    System docv1
    • ICP and scoring rules
    • CRM fields and stages
    • Sequences and ad tests
    • Rep KPIs and coaching plan
  3. 03

    Run

    We run it nightly and report every week, or hand it to your team.

    AI nightly, people weekly
    Morning report06:00 CT
    3Wins
    1Risk
    2Decisions
Case study · Wellsite Navigator

A smaller team and 20% more revenue, in under 3 months.

The team
4 SDRs → 1 AE

Same pipeline from a smaller, sharper team.

Monthly revenue
BeforeAfter NextGen
+20%

Monthly revenue, in under 3 months.

"NextGen Sales Systems supported our B2B Sales & Marketing team transition from a 4-person SDR team to one account executive while increasing monthly revenue by 20% in less than 3 months."
Bruna Nascimento
Bruna NascimentoSales & CX Director, Wellsite Navigator
Client
"I've been blown away with the NextGen Sales Systems team. They are like mad scientists of outbound lead gen. I've personally referred over a dozen of my closest clients because I trust the NextGen team."
Thomas Dadourian
Thomas DadourianFounder, Dadourian Inc.
Ben Reed with arms crossed
About Ben

Ben Reed has been on the founding teams of six B2B companies and has run sales teams since 2014.

He has also trained other GTM agencies to do this work. When you book a call, you talk to Ben.

Author
The Million Dollar 12-Step B2B Pitch Method
Community
1,300+ private · 1,000+ in Slack
Ways to work with us

Start where the constraint is.

01

A call with Ben

30 minutes, free. You leave with the three biggest leaks in your pipeline and how to fix them.

Book a 30-minute call →
02

Done for you

We build and run outbound, paid media and RevOps.

See what we run →
03

AI Sales Manager

Nightly audits, coaching and lead allocation for your SDR team. Includes SDR BS.

Meet the AI Sales Manager →
Our technology

More than an agency. We build the software we run on.

RevyOps

Our RevOps and CRM product. One record per person, scoring and attribution.

About RevyOps →

SDR BS

Our SDR audit product. Finds the activity that looks busy and books nothing.

About SDR BS →

See what's really in your pipeline.

30 minutes. You leave with the three biggest leaks and how to fix them.

Book a 30-minute call
You'll talk to Ben.