Privacy Policy

NextGen Sales Systems LLC
Version 2.0 · Effective 22 October 2026

1. Who we are and what this policy covers

NextGen Sales Systems LLC is a Wyoming limited liability company ("NextGen", "we", "us" or "our"). We are a business-to-business sales and marketing agency. We provide cold email and lead generation, revenue and sales operations, and growth strategy consulting. We also offer courses, free resources and setups, and the NextGen Sales Systems School, our online community for B2B founders.

This policy explains what personal information we collect, how we use it, who we share it with and the choices you have. It covers information we collect through any channel, including:

The Sites and these activities are together our "Services".

Brand addenda. Some of our Sites run under their own brand names. Each brand has a short addendum that explains what is specific to it. If a brand addendum and this policy conflict, the addendum controls for that brand only.

When we work for a client. When we run outreach or handle data on behalf of a client, we act as that client's service provider. The client's own privacy notice governs that data, and our use of it is limited by our contract with the client. If you received outreach from us on a client's behalf, see Section 6.3.

Business audience. Our Services are for businesses and the people who work for them. We do not offer Services to people for personal, family or household purposes.

2. Information we collect

2.1 Information you give us

2.2 Information we collect automatically

When you visit a Site or open our emails, we and our technology partners collect:

2.3 Information from other sources

2.4 Information we do not want

Please do not send us sensitive personal information, such as government ID numbers, financial account numbers, health information, or information about race, religion, sexual orientation or immigration status. Do not send us personal information about your own employees or contractors unless we ask for it for a specific Service. During calls, please share only what is needed (see Section 4.4).

3. How we use information

We use personal information to:

  1. Provide the Services: deliver resources and sample reports, run setup calls, deliver courses and paid services, operate the community and give support.
  2. Communicate with you: send confirmations, reminders and replies, and contact you about Services you asked about, by email, phone, text message (only with the consent in Section 4.3) and LinkedIn.
  3. Market our Services: send business marketing and outreach, invite you to resources and events, and follow up on your interest.
  4. Advertise: show our ads on other websites and platforms, measure how they perform and find similar business audiences (see Section 5).
  5. Understand and improve: analyse how the Sites and campaigns perform and improve our Services.
  6. Run our business: process payments, keep records, manage our client relationships and carry out internal reporting.
  7. Protect and comply: prevent fraud and misuse, keep our systems secure, enforce our Terms, and meet legal, tax and regulatory duties.

We may also create de-identified or aggregated information that does not identify you, and use it for any lawful purpose. We will not try to re-identify it.

4. How we communicate with you

4.1 Email

We send business email about the Services, including outreach to business contacts we believe may be interested. Every marketing email includes an unsubscribe link and our postal address. If you unsubscribe, we will stop sending you marketing email within 10 business days. We may still send messages about a purchase, a booking or an account you have with us.

4.2 Phone calls

We may call the business phone number you give us, or a business number from the sources in Section 2.3, about the Services. We check calls against the National Do Not Call Registry and our own do-not-call list where the law requires. We do not make calls with an artificial or prerecorded voice, or leave prerecorded voicemail messages, without the consent the law requires. To stop calls, tell us on the call, reply to any message, or email us at the address in Section 15. We keep an internal do-not-call list and honour requests within the time the law requires.

4.3 Text messages

We send text messages only to people who have agreed to receive them, by ticking an opt-in box, by giving a mobile number for reminders when booking a call, or by giving consent in another way the law accepts. Our texting program is described in our Terms of Service, Section 8. In short:

NO MOBILE INFORMATION WILL BE SHARED WITH THIRD PARTIES OR AFFILIATES FOR MARKETING OR PROMOTIONAL PURPOSES. TEXT MESSAGING OPT-IN DATA AND CONSENT ARE EXCLUDED FROM EVERY CATEGORY OF SHARING DESCRIBED IN THIS POLICY AND WILL NOT BE SHARED WITH ANY THIRD PARTY, EXCEPT SERVICE PROVIDERS THAT DELIVER OUR TEXT MESSAGES AND SUPPORT THE TEXTING PROGRAM. WE DO NOT SEND PHONE NUMBERS TO ADVERTISING PLATFORMS.

4.4 Calls, recordings and screen sharing

We may record and transcribe calls and video meetings, and create notes of them with Fathom, an AI note-taking tool, to keep accurate records and improve our Services. We will tell you at the start of a call if it is being recorded. If you do not want to be recorded, tell us and we will stop recording or reschedule. We keep recordings and transcripts for the period in Section 8.

If you share your screen, a file or your systems with us during a call, you decide what to show. Please hide or avoid showing personal information that is not needed, such as other people's contact details, pay or performance information. We use what we see only to help you during that call. We do not copy or keep data from your screen or your systems. A recording of the call may capture what you show on screen.

4.5 LinkedIn

We may send connection requests and messages on LinkedIn, including through tools that help us manage outreach. To stop, reply asking us to stop, or remove the connection.

5. Cookies, pixels and advertising

5.1 What we use

We use cookies, pixels, tags, server-side connections and similar technologies to run the Sites, measure traffic and run our paid advertising. They include:

ToolProviderWhat it does
Google AnalyticsGoogleMeasures visits and how the Sites are used
Google Tag ManagerGoogleLoads our other tags; does not itself build a profile of you
HotjarHotjarRecords how visitors use pages, including clicks, scrolling and mouse movement, to help us improve the Sites. Hotjar is set to hide what you type into form fields.
Meta Pixel and Conversions APIMeta PlatformsMeasures our ads on Facebook and Instagram, builds audiences for our ads and reports conversions, including from our servers
LinkedIn Insight Tag and Conversions APILinkedInMeasures our ads on LinkedIn, builds audiences for our ads and reports conversions, including from our servers
RevyOps website trackingRevyOps, LLC (our service provider)Records visits to the Sites and links them to the companies and contacts in our own records, so we can follow up on interest

5.2 Paid promotion and targeted advertising

We promote our Services and brand Sites with paid ads, including on Meta (Facebook and Instagram) and LinkedIn. To do this:

Some state privacy laws call this "targeted advertising", and some treat it as a "sale" or "sharing" of personal information even though no money changes hands. We do not sell personal information for money.

5.3 Your choices

We do not currently respond to "Do Not Track" browser signals other than Global Privacy Control.

6. How we share information

We share personal information only as described here.

6.1 Service providers

We share information with companies that perform services for us under contracts that limit their use of it to providing those services. They include:

CategoryProviders we use today
CRM, calling and messagingClose
Scheduling and booking reminders (including text reminders)Calendly
Email outreachInstantly
LinkedIn outreachHeyReach
Revenue data, analytics and website trackingRevyOps, LLC (see Section 6.2)
Call recording and AI notesFathom
Analytics and tag managementGoogle Analytics, Google Tag Manager, Hotjar
Advertising measurementMeta, LinkedIn (see Section 5)
PaymentsStripe
Email, file storage and office toolsGoogle Workspace
Website hostingLovable
Community and coursesSkool (NextGen Sales Systems School)
Business-data providersApollo, LinkedIn Sales Navigator, AI Ark, Moltsets

We may change providers. This list shows the categories we use, and we will update it when we change them.

6.2 RevyOps, LLC

RevyOps, LLC is a separate Texas company that shares a founder with NextGen. It provides revenue data and analytics software. When RevyOps processes information for us, it does so as our service provider, on our instructions and under contract. We do not share your information with RevyOps for RevyOps' own marketing unless you ask us to introduce you or you sign up with RevyOps yourself. If you use RevyOps' own products, RevyOps' own privacy policy applies to that use, not this one.

6.3 Clients

When we run outreach for a client, we use the contact details the client gives us or that we source for that client, and we report results, such as replies and meetings booked, back to that client. If you want to opt out of a client's outreach, reply to the message or contact us, and we will pass your request to the client and stop that outreach.

6.4 Advertising platforms

As described in Section 5, Meta, LinkedIn and Google receive information through their tags, Conversions API connections and audience uploads.

6.5 Legal reasons and protection

We may disclose information when we believe in good faith that the law, a court order or a government request requires it, or when it is needed to protect the rights, property or safety of NextGen, our clients, users or others, to prevent fraud, or to enforce our agreements.

6.6 Business transfers

If NextGen is involved in a merger, acquisition, financing, reorganisation, sale of assets or bankruptcy, information may be transferred as part of that transaction. The receiving party must handle it in a way consistent with this policy.

6.7 With your consent

We share information in other ways when you ask us to or agree to it.

6.8 Text messaging exception

Section 4.3 overrides everything in this Section 6. Mobile numbers, text-message opt-in data and consent are never shared with third parties for their marketing.

7. Your choices and rights

7.1 Choices everyone has

7.2 State privacy rights, including Texas

Depending on where you live, state law may give you rights over your personal information. These include laws in Texas (the Texas Data Privacy and Security Act), California and other states. Some of these laws do not apply to information about people acting in a business or employment role, or to businesses below a certain size. Where a law applies to you, your rights may include:

How to make a request: email ben@nextgensalessystems.com with the subject "Privacy request". Tell us what you want and which email address or phone number you have used with us. We will need to verify your request by matching the details you give us with those we hold, and we may ask for more information. An authorised agent may make a request for you if they provide proof that you authorised them. We will reply within 45 days, or tell you within that time if we need up to 45 more days.

Appeals: if we decline your request, you may appeal by replying to our decision or emailing us with the subject "Privacy appeal". We will respond in writing within 60 days and explain our reasons. If you are a Texas resident and you disagree with our decision, you may contact the Texas Attorney General at www.texasattorneygeneral.gov.

Sensitive data: we do not knowingly collect sensitive personal data as defined by Texas law, and we do not sell it.

7.3 Limits

We may keep information when we need it to complete a transaction, comply with the law, resolve disputes, keep our do-not-contact lists, or protect our rights. If you ask us to delete your information, we will keep your contact details on a suppression list so that we do not contact you again.

8. How long we keep information

We keep personal information only as long as we need it for the purposes in this policy, then delete or de-identify it. Our usual periods are:

InformationHow long we usually keep it
Leads, prospects and form submissionsFor as long as we operate the business, unless you ask us to delete it
Clients and purchase recordsFor as long as we operate the business, and at least 7 years after the relationship ends, for tax and legal records
Call recordings, transcripts and AI notesFor as long as we operate the business, unless you ask us to delete them
Text-message consent records and opt-outsAt least 5 years after the consent ends, to prove consent
Do-not-contact and unsubscribe listsAs long as needed to honour the request
Analytics, session-recording and ad dataAs set by each provider's retention settings
Community postsUntil you delete them or close your account, unless we remove them earlier

We may keep information longer if the law requires it or there is a dispute.

9. Security

We use reasonable administrative, technical and physical safeguards for the information we hold, such as access controls and limiting access to people who need it. No system is completely secure, and we cannot promise that information will never be accessed without permission. If a breach of security affects your personal information, we will notify you and the authorities as the law requires.

10. Where we process information

We are based in the United States, our team works in the United States, and we process information in the United States. Some of our service providers may store or process information in other countries under their own safeguards.

11. Children

Our Services are for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from anyone under 18. If you believe a person under 18 has given us information, email us and we will delete it.

12. Other websites and services

The Sites may link to other websites, platforms and tools, including those of RevyOps, ad platforms, AI tools and Skool. Their own privacy policies govern how they handle information. We are not responsible for their practices.

13. Changes to this policy

We may update this policy. We will post the new version on this page with a new version number and effective date, and keep earlier versions on request. If we make a material change, we will give notice on the Sites or by email before it takes effect. We will not use personal information in a materially different way from the policy in force when we collected it unless you agree.

14. Brand Sites covered by this policy

BrandWebsiteAddendum
NextGen Sales Systemsnextgensalessystems.comNone
SDR BSsdrbs.comSDR BS Brand Addendum (sdrbs.com/privacy)

15. Contact us

NextGen Sales Systems LLC
1309 Coffeen Avenue, STE 1200
Sheridan, WY 82801
United States
Email: ben@nextgensalessystems.com

Version history

VersionEffectiveSummary of changes
2.022 October 2026Full rewrite. Covers all channels (calls, texts, email, LinkedIn, ads) and all brand Sites. Adds text-messaging protections, cookie and advertising choices, state privacy rights and appeals, retention periods and the service-provider list. Raises the minimum age to 18. Removes general sharing with third parties.
1.0March 2024First version.